Building Businesses with Branding
Yes, things are winding down now, but it’s been a busy month or two.
I’ve worked on some fab branding shoots – taking advantage of the beautiful autumn/winter light as well as some stunning locations.
First I’m going to tell you about Naomi Evans. Naomi is a family law solicitor in Milton Keynes, she’s been helping couples and families through difficult situations for years now and those who have worked with her consistently feedback how grateful they are for her empathy, understanding and care. We shot Naomi’s branding photographs, in my studio, creating images of her which inspire confidence, showing her professionalism as well as her care and approachability.
My next Corporate Branding shoot, however, was at the gorgeous Stoneleigh House Boutique Hotel in Buckingham. And yes, they provide Afternoon Tea and have a wonderful festive menu at the moment. Working in such a beautiful environment was ideal for my client, Natali Williams of Lime Virtual Business Support. Natali is bright, bubbly, relaxed and capable, she obviously wanted her images to reflect that. Having a light bright and professional space for the photographs meant Natali got the perfect pictures to support her business.
Looking back at the fantastic clients I’ve worked with this year, has given me the opportunity to think about why those people choose me – and often keep coming back. I think it’s got a lot to do with my adaptive style, because it’s not about me it’s about them.
My photographs may have a consistent style in some respects – which is great because people have an idea what they’ll get from the shoot. But each collection I send out is different – you may think that’s obvious, but it’s not. It’s not just the people who are different, each shot will always be led by you. You are the focus of the shoot; your personality is what makes the image work.
In fact, this may be seen most clearly with some of the returning clients I have. And in November I had a really special job working with a family who I first shot 17 years ago – the girls have gone from babies to adults, it’s such a pleasure to help the family savour those memories. And make new ones.
December’s top tip:
This one’s a little niche as this time I’m looking out – not for you amateur, home photographers – but for those of you who are looking to build your own photography business.
When setting up your own photography studio there are certain things you need; obviously you need cameras, there’s also lights and backdrops and lots of other exciting equipment. Well, if this is something you are looking at, my tip this month is – get a Gareth.
Gareth and Sheila Phillips are always there for me ready to make things work. They run LuxS, providing me with backdrops, lighting and advice when I’m not sure quite what I need (I needed a Badger apparently – the filler light of champions!).
If you’re thinking of setting up a studio, find yourself a LuxS – well, the LuxS really.
Two last things before I go, it’s probably a bit late for last minute Christmas presents; so bookmark Vivid Violet to get you through the disappointment of not receiving the gift you wanted. These amazing handmade bags and accessories are gorgeous and so well made I think I actually made happy noises when I saw my delivery. Check out the range and make yourself a list!
I’m going to go a little quiet now until February...
January is always my 'thinking' month, a time to reflect and look ahead, taking in the past year and planning for what’s to come.
I need this time, it’s time for family – and frankly it’s time for me. I’m going to make the most of it.
So, here’s to 2021 – whatever that brings! Blog wise I’ll probably see you in February, keep in touch - I will be working - just less vocally!